A PowerPoint Before and After for CES

I recently got a call on a Sunday from a company who had what I would call a PowerPoint emergency. They were scheduled on a flight to the annual Computer Electronics Show (CES) the following day armed with a PowerPoint presentation that reflected poorly on them. The main problems were a follows: a bland PowerPoint template with colors and patterns that did nothing to complement the company branding, poor and bitmapped graphics that were pulled from the web and haphazardly placed, and extraneous bullet points, distracting the reader from key messaging. I agreed to take on the project and recommended a start-up phone call. However, all parties involved were to be on a flight early the next morning. So my direction was simply “make the PowerPoint look more professional.” In other words, fix it and email it to us at the show in Las Vegas. The example below shows some of the typical slides shown before on the left, and new and improved on the right.

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