For your business card, do you simply print your name on thin paper and hand it out? Absolutely not. You invest time in choosing the right card stock so your calling card has particular weight and texture. The font is sharp, crisp, and legible. You want every feature of it to become ingrained in a potential customer or client’s mind.
If each meeting or seminar was a reflection not only of you but your entire business, wouldn’t you want to make the absolute most out of that time?
Whether you’re representing a company delivering a presentation to a crowd of potential investors or an individual bidding on a contract, delivering a professional PowerPoint presentation is key to the strategic success of your project. A good presentation will not just enlighten your audience about a message you have to share with them – it will set the precedent for your company’s image.
Business development often requires the delivery of briefs that not only inform but compel. Subtle design features in your professional powerpoint presentation can make that difference. A distinctive yet professional font set, subdued textures and tones, and an aesthetic layout to the text itself are all wonderful ways to make your professional powerpoint presentation be even more effective.
If you need some distinctive fonts to set your business presentation apart from the rest, a suggested reading would be Butterick’s. It’s an informative dialogue that explores not just how to find cheap and efficient fonts that compliment the persona you’re trying to espouse, but it also gives excellent guidelines for textual layout.
As for textures, there are quite a plenty at DeMilked. It’s a fantastic resource for finding just the right subtle tone. Please disregard the plethora of very artistic and expressive versions that exist. Simply scroll down until you find something that bespeaks the volumes of important information you’re trying to present. This texture will be embedded in the background. It is simply giving a feeling of weight.
When you take the time to design an eloquent and fluid professional powerpoint presentation, this shows your audience that you respect their time and attention. Give your company’s presentations the same attention and meticulous design you would give your calling card. Because, indeed, it very well may be.