Last month I did a project for a client who creates interactive rich media and video advertising solutions. The PowerPoint they were using to sell their services was very static, i.e. lots of still shots showing what an ad might look like as viewed on an iphone. The main problem was that they were selling video, but showing still shots. I knew that to bring the presentation to life, I needed to show these videos in action. That was a little concerning because in the past, when I would attempt to imbed a video into a PowerPoint and email to a client, there were usually problems on the other end. Mainly, the link to the video would break. I rectified the situation by emailing the video separately and giving him instructions on relinking it to the PowerPoint. It doesn’t sound like a huge deal, but clients don’t like having to deal with technical issues. And I can’t blame them, I would certainly prefer things to run as smooth as silk. But when you’re dealing with computer software, that’s just not possible.
So with this aforementioned project for the Mobile Media Company, I was amazed that when I inserted videos into their presentation and emailed it to them, there were no issues at all. No broken links, no confusing dialog boxes.