Tailoring your sales pitch to your customers’ needs is the first step in getting that wavering client to see things your way. Do it right the first time and you’re ready to package all that focus into a truly effective sales presentation tool — your PowerPoint presentation design. In designing your presentation, content comes first. You need to consider the following:
- an overview of the problem or unique need the client has
- a demonstration of how your product solves the client’s problem
- a summary of the benefits of choosing your product over the competition
Outline the above and communicate everything in a presentation that does not exceed 20 slides. You may have much to say, but remember that your message can quickly get lost in overly lengthy presentations. When your content is ready, remember these guidelines:
- Dedicate each slide to a single idea. Adding more than one idea or theme per slide dilutes your message.
- Even though we use bullet points in this piece, don’t do bullets in a slide presentation. PowerPoint templates encourage bulleting, but bullets put the presenter in the “teaching mode,” which discourages two-way communication.
- Present your contents visually. Use charts or photos of your product in action, etc., for greater emotional impact.
Finally, you need to package your sales presentation and follow basic slide design strategies that include:
- going for contrast by placing different and dissimilar items together for drama and visual emphasis of your points
- ensuring your text and images are consistently displayed and aligned throughout the presentation. This promotes better understanding and unity.
- keeping related slides close together so that your narrative flows logically
- using large text fonts — at least 18-point — for readability limiting your slides to five lines of text to aid in audience comprehension
- including your company name and logo on each slide
Now that your PowerPoint presentation is ready, it is a precise blend of content and design where the parts join together in focusing your sales pitch on what the customer perceives to be the exact solution to a unique problem.