As a PowerPoint designer I usually, but not always, receive a roughed out preliminary Power Point presentation from clients and I am tasked with turning this into a brilliant spot-on communication tool. Whew! That sounds a bit high and mighty but in actuality that is exactly what my clients expect so it probably is not wide of the mark. Most rough PowerPoint slides that I receive have a number of different problems that need to be solved in order to be the effective messaging platform that my clients require. One of the problems that I would like to feature in this blog post is clipart. I receive many presentations in their raw form that have awful clip art. Many of the Power Point presentations that I do in the Boston area relate to hitech industries. I do alot of PowerPoints for scientists, doctors, engineers, etc. This region of the country has one of the highest concentrations of hitech industries so it is natural that much of my work is going to relate to these industry groups.
When scientific PowerPoint presentations and hitech PowerPoint presentations are given they very often are populated with photos and illustrations of new technologies and frequently these technologies are in development stage. Consequently, I will receive very rough illustrations which consist of sketches, or a somewhat crudely put together illustration consisting of different elements cut and pasted from photos or images found on the internet. These PowerPoint design clip art illustrations all have one thing in common: the key visuals need to be improved in order to have an effective slideshow.
At the PowerPoint Studio we have an artist on staff that frequently works to develop specialized custom clip art illustrations for our client’s PowerPoints. In fact, this artist, Richard Bornemann even specializes in hitech so that he is experienced with working directly with engineers. He knows how to talk the talk, read CAD files, and come up with creative solutions to communicating a new technology and giving it form. We have collaborated on many projects and he has provided great custom graphics on a wide range of subjects. I’m going to feature some of these in subsequent posts to illustrate this point.
In the meantime, I’m going to include his website info so that you can see his work directly if you have a need for Power Point clip art: www.bccreative.com. Check it out, there is some awesome stuff on his site and many of the illustrations (and animations!) have been done for PowerPoint presentations.