CUSTOM CHARTS AND GRAPHS
Our custom graphics are created with your particular industry in mind and range from the buttoned- down and conservative, to the lively and freeform. The process usually unfolds as follows; A client will send us a rough powerpoint or outline composed mostly of text. After reviewing, we ask the following question; “Can one striking graphic be developed to replace 6 to 8 lines of bulleted text? Usually, the answer is yes. Not that there’s anything wrong with bullet points. We just know that to captivate anaudience, there must be a balance between what is written, and what is illustrated graphically. And we strive to attain that perfect balance with every presentation we create. Our solutions do not look likethe typical PowerPoint graphics. That’s because we customize what the software is able to provide.Whether it’s a carefully crafted color pallete or the integration of stock photography, we strive tomake your presentations unique for your market. Below are examples of graphics we’ve produced. Some have had lables removed or altered in keeping with the confidentiality agreement we have with our clients.
These two charts were created for a Hedge Fund boasting outstanding returns. The carefully crafted “look and feel” conveyed with dramatic color and conservative styling, gets the message across that while this company engages in high risk transactions, they’re a reputable firm that can be trusted with the millions they invest for their clients.
QUALITY CONTROL FOR FOOD INDUSTRY
The chart below uses color to convey the loss of freshness that occurs as perishible foods are transported from wholesaler to retailer. The small icons representing each product type allow the viewer to get the information presented very quickly.
Below is an example of taking the ubiquitous pie chart and giving it personality by montaging it with a stock photo that is relevant to the industry. In this situation, the photo selected is very clean and simple providing a frame for the information without distracting from the statistics displayed within.
This chart conveys the number of business travelers moving through various airport security systems hourly. One can read the numbers, as with any typical bar chart, but by adding simple silhouettes of airline passengers waiting to board, you quickly get the sense of increased numbers as you advance from one portal detector to another.