One of my clients was in the business of managing distressed receivables or, making money off of hard-to-collect debt. One of the things he wanted to do was to explain how his formula for high earnings was safer and more predictable than other investment vehicles, such as the stock market, or real estate. His idea was to imbed a soundbite which was a report on the Stock Market Crash of 2008. While I liked the idea a lot, I was worried that listening to this soundbite while viewing his slides would be “circuit overload”. So, I recommended to him that he play the soundbite before the presentation even started. In other words, his audience would file in the room and before clicking on the title slide he would set up his story by saying “Before we get started, there’s something I want you to listen to that will probably bring up some all too vivid memories”. Then, he would start the audio while the screen was blank which would set the tone and be the perfect launching point for him to begin his PowerPoint. The advantage of doing it this way is, you have a captivated audience. Before anyone even has the chance to think “Oh no, not another PowerPoint presentation!” they’re hooked and prepared to listen to what comes next.