Live webinars are an incredibly convenient and efficient way to reach a geographically diverse audience. Recorded webinars free users up to watch sessions whenever it’s convenient for them. The drawback with webinars is the consistent challenge of keeping the audience engaged with you and your presentation. When you can’t see body language to gauge an audience’s reaction to what you’re sharing, you have to think ahead about how what it will take to keep them listening to you and watching your presentation.
Your first priority, of course, is to offer quality content that they aren’t going to be get elsewhere. The second is keeping their attention on you and your content rather than flipping to another tab in their web browser, walking away from their screen entirely, or picking up their phone to talk or surf social media. Often a slide show is the backbone of your visual presentation, and one sure way to keep the client engaged is to grab and keep their interest with a custom Powerpoint design that matches your content for tone, style, and value.
Preparing Your Webinar and PowerPoint Presentation
While you’re developing the concept and content for your webinar you will be considering your audience or audiences to determine what voice and approach will resonate best with them. Will your audience appreciate humor to make your point? Are they purely looking for facts and figures and require either a scientific or executive meeting style brief? Do they need an explanation in a step-by-step process that you will outline for them, or will a comparison and contrast of one or more concepts be required to make your point? Once you’ve determined what you’ll present, and how you’ll share it, it’s time to create the visuals that will support your concepts and your dialogue. How do you do make it all come together?
Make the color scheme of your Powerpoint presentation match the tone of your dialog i.e. bright colors if you’re using humor, a clean and cool palette for an executive brief, or earth tones for an environmental topic. Include custom charts and graphs that support your statistics and figures in a way your audience hasn’t seen before to underscore the fact that you’re the thought leader on your topic. Highlight important facts and key concepts with visuals that they will remember and want to reference after the presentation is complete. If you don’t feel like you have the skills or knowledge to create the visuals that are required to make your webinar stand out, find an expert to help – a custom Powerpoint design that supports your great content will ensure that you keep the attention of your audience throughout your webinar. Lean on the expertise of a designer to make your presentation top of the line.
Bonus Points – Utilize a Webinar Moderator
Once you have the dialogue and the visuals prepared you just need to worry about the moderation of your webinar. Many people are capable of fielding the technical aspects of a webinar on their own, but a moderator is still something to consider. A moderator can introduce you, troubleshoot user access issues, and monitor questions that come in during the webinar to prepare a truly valuable Q&A session at the end of your dialogue.
Ready to share your next great idea and keep your audience engaged? Keep these factors in mind:
Present unique and valuable content
Identify the right tone and style that speaks to your audience
Support your dialogue with a powerful custom PowerPoint design
Enhance the webinar experience with a moderator