Earlier this week I was hired to create a Power Point presentation which was to be printed as handouts for a Weight Watchers meeting. The budget was low, the turnaround was fast, and the content was sparse. In other words, there wasn’t a lot of copy written for the project simply because the handouts were to be taken home after the speaker had finished delivering her oral presentation.
The way I dealt with this simple project was to keep it simple. That said, it’s important to note that simple never has to be boring. A simple shape like a circle or a bold arrow is communication in its purest form. Strong colors harmoniously paired together can speak louder than volumes of text, especially when those colors reinforce a company’s branding. The example shown is about as simple as it gets, and you “get it” immediately.