Client: Quidel Corporation
Location: San Diego, CA
Industry: Diagnostic Healthcare Solutions
Project: 100-slide Presentation
Quidel delivers molecular diagnostic tests to improve patient outcomes and provide economic benefits to the healthcare system. When choosing colors for this PowerPoint investor presentation, we took cues for the images supplied by the client, and stock photography procured for some of the more “scientific” slides (i.e. enhanced microscopic shots). In other words, we chose a palette that was fresh and complemented the photography.
These slides illustrate the effectiveness of departing from the predictable corporate palette. While “IBM colors” certainly have their place, you can successfully use lots of color in your business PowerPoint. The key is maintaining a consistent design style, i.e. branding, headline placement, etc. so that the overall presentation has a unified look/feel.