Think of the last time your company needed investor funding. As with any appeal for cash, you wouldn’t think about asking for what you need without the proper setup. And the difference between getting thousands and millions could hinge on how clever your PowerPoint presentation is. A well-written proposal is critical, of course, but so many business decisions are made on pure emotion. You can allow your prospects to read all about your business model, projections and timelines, but that document you painstakingly created could sit on some executives desk for weeks. A well-crafted presentation can unfold in a way nothing else can. The reason is that it taps into a range of senses, making the content more memorable. With information graphics, lush stock photography, transitions, animation, audio, and color, you can set the stage so that just one third of the way through, your audience is convinced that what you have is what they need.