I was recently asked to develop a PowerPoint presentation for a
non-profit group that works with school districts across the U.S. in the area of managing budgets, allocating funds and providing quality education for their students. The purpose of the Power Point design I developed was to attract new school districts and persuade them to work with the non-profit. Since the PowerPoint would be given to a group of educators, it made sense to speak to them in a language they could relate to, that is, the language of instruction. Part of my job was to take statistics that analyzed money spent per student, class size and number of hours in the classroom and make it easy to digest. I used a number of techniques such as icons representing the students whose numbers grew in size through a simple animation. Similarly, a line of simple clocks appeared and magically lit up across the page to represent both long and short school days. In addition, motion graphics were applied throughout, for example, a clean schoolhouse graphic became filled with lines of text explaining what contributes to a successful school. As questions were posed in the presentation, hands were raised, literally, with photos of several enthusiastic classroom scenes serving as a backdrop as the “answers” of the questions animated one by one on the screen. . I will be posting a number of these Power Point slides in a future post.
To sum up, whenever you’re doing any powerpoint, consider your audience. When talking to teachers…teach. And always keep things moving. Nobody enjoys sitting through a long stagnant presentation packed with facts and figures. If you feel as though important details are not addressed in the presentation, you can include them in a hard copy hand-out to be read afterward.