It’s just another slideshow – do you really need to discuss it with a professional presentation designer? Some questions are best answered by asking other questions. The first one: does your message need to be heard?
If the answer is “yes,” then you should keep asking questions.
How Important is Your Presentation?
Whether you’re addressing potential investors or describing the year’s accomplishment to your board of directors, a strong, memorable Powerpoint presentation is how you’ll get your message across.
Does every appearance by the CEO require a consultation with a communications professional? Hardly. On the other hand, you can’t afford to overlook – and under utilize – your presentation opportunities. That’s why the first few steps in developing an effective Powerpoint presentation have nothing to do with Powerpoint.
What’s Your Point?
The first few steps in developing a strong presentation require you to answer questions related to your message and your audience.
- Who are you addressing, and why?
- What do you know about your audience, and what do you want them to know about you and your company or organization?
- What would you like them to do, think, or share after they’ve heard your message?
Thoughtful answers to these questions will help you form a clear message and determine how to tailor it so it’s meaningful to your audience. Then you’re ready to begin crafting your presentation.
Polish the Messages that Matter
You don’t need to brush all your teeth – just the ones you want to keep. – Sign in a dentist’s office
How’s that for an illustration? To circle back to the first question, do you need a presentation designer every time you present to an audience? The answer is no, not every time.
But when your message deserves to be heard, and you have an opportunity to present it – you want to present a keeper.