What’s the first thing you should think of when creating a professional PowerPoint presentation? It isn’t the product you’re selling or the service you’re offering. Frankly, your audience does not care about those things. What they want to know is how you can help them. And before you can provide that knowledge, you must find out exactly who your audience is. That revelation can then define the appearance, tone and content of the message you’re trying to convey.
Let’s say you want to present information about your new pen product. If your audience is a group of grandmothers, your presentation might use larger and clearer fonts, and coordinated colors for aging eyes. It might require a personal presenter extol the virtues of your product for writing letters to grandkids or memoirs.
If your audience consists of twenty-something singles, they’ll expect lots of flash and animation, and want to know how the pen will help them impress at a job interview or with grad school. They may not sit still for a presentation at all but prefer to download your message as a multimedia file that they can run at leisure.
Take the time to write down everything you know about your audience. What’s their gender, age, educational background, economic status, job and family situation? What do they like to do to relax and to have fun? What do they want in life? Do they prefer to receive information online, through a book, or in conversation with someone else? How will what you present help them get what they need to live better?
If you want help in defining the target of your presentation, contact us. Once we know exactly whom you’re trying to reach, we can then design the best presentation to reach them.