Client: Sustainable Business Strategies
We received a unique request for a presentation for author Andrew Savitz
for a talk at the Boler College of Business. To enhance engagement with this specific audience the presentation needed to include a certain level of lightheartedness. However, as the subject matter was related to sustainable business practices, a serious issue, any humorous references had to be incorporated quite skillfully. To achieve this, we developed a series of attention getting elements strategically placed throughout the presentation, including retro photography, animation, and cartoon-like illustration. The morning after the presentation we received glowing feedback from the client, as this unique approach was highly effective in engaging the audience that it was designed to reach.
