We’ve all sat though PowerPoint presentations with charts and graphs that
look about as creative as Microsoft can make them, in other words, not creative at all. And many people think they do the job just fine. After all, a bar chart is a bar chart, no matter what kind of business you’re creating it for, right? Well, not necessarily. Something like the ubiquitous bar chart can be taken a step further by tying it in to the services you’re selling or the business you’re representing. The chart below was created for a corporate recruiting firm. One could argue that the statistics alone were compelling enough but putting faces behind the numbers helps us to relate on a deeper level. Each face represents success, repeat business and diversity and seeing statistics personified in this way makes them far more memorable.