When designing a new PowerPoint presentation one question that always arises in the early stages is pricing. Usual this question comes up in the initial conversation about a new project, in which the scope of work is generally defined, but we also receive several emails a week that typically go like this, “I need a PowerPoint developed for my non-profit, how much does one cost?”
There are several factors that determine PowerPoint design costs, here are the 5 key cost determinants:
1. Number of PowerPoint slides in presentation
2. Are the slides all text, or a blend of text and imagery
3. Does a PowerPoint presentation, already exist in a rough or previously-used version
4. Does the messaging need to be developed
5. Will illustration and/or animation need to be created
We will discuss factor 1 in this post and the others in our next following posts.
Cost factor number 1 seems easy enough to answer, especially in cases in which the client has either a roughed out PowerPoint design that they have created, or, a previous PPT exists that need s to be improved or modified. Sometimes, we estimate the number of slides, price accordingly and if the final scope of work either decreases or increase the total number of PowerPoint slides we adjust the cost accordingly. One situation that does occur occasionally relates to slides that are what we term “copy heavy”. That is, slides that simply have too much copy on them to effectively communicate the ideas to be discussed. We always recommend to our clients that each PPT slide should only contain me key idea or point. In this cases, existing PowerPoint presentations sometimes expand in size in order to provide a clear communication, as we break a single slide into two slides to make sure that the points receive the emphasis they need.
One other case that arises is the situation in which there is no existing PowerPoint presentation. In these cases we recommend to our clients that they develop a series of numbered points and concepts that they wish to communicate, in Word, and send that over for our review. With a quick discussion with the client we can quickly develop an accurate estimate of how many slides will be needed for a specific presentation.