People call me and ask, “How much do PowerPoint presentations cost?”
It’s an o.k. starting point, but it’s like going into a car dealership and saying
“How much are your cars?” As with any marketing vehicle, all presentations need
to take you on a journey with a logical beginning, middle and end. The route
should be crafted with engaging graphics, informative charts and compelling photographs. What I like to do when developing a presentation, particularly one that is technical in nature, is thinking about “resting places.” For example, the Power Point can move along at a steady pace, but then there’s an opportunity for a slide in which the viewer can spend time absorbing the information. That slide could consist of a beautiful photograph or a simple statement that sums up everything said thus far. When the PowerPoint presentation is given live, this is a good place for the presenter to engage the audience in questions. Have you ever seen Steve Jobs deliver one of his Keynote presentations? There was one in which his larger-than-life screen just went white. Oddly enough, there was meaning in all its “blankness”. The surprised audience chuckled, but they got it. So there really is much more to creating a good PowerPoint than meets the eye. It’s a mixture of marketing, design, psychology, and just plain logic. That said, cost will ultimately depend on how slick the vehicle and how memorable the ride.