Here’s a tip when choosing multiple shots for a presentation. As a Power Point designer, I always try to pick images with a similar look and feel. For example, maybe all the pictures are extreme close-ups, maybe they all have dramatic lighting or a bluish cast, or maybe they were all taken with a wide-angle lens. This may sound like lots of work but occasionally, when you find a picture on iStock that you like, you’ll see a link called “view portfolio” which directs you to other pictures taken by that same photographer. And just like a painter has a certain style, photographers also create bodies of work with a similar look, particularly if the photos were shot on the same day or as part of the same photo session. So why be so picky, you ask? Because when your visuals work together as a unit, your presentation has a better flow. Any graphics that appear out of context will be jarring and distract your audience
from the message. It’s like having a slide with some awkwardly worded text. You want to be able to lead your reader (and viewer) in a logical fashion from beginning to end without any stumbling blocks along the way. And when you succeed at this, you’ll have a presentation that is as polished as it is professional.